Ideateam is a 7-12 piece (depending on the show!) Funk band based out of Sacramento,Ca.
The band approached me with the idea of branding the band in a way that would be both memorable, modern yet nostalgic to the era in which their music was inspired. The idea would be to use this new image on the new record with the possibility of continuing the look long-term.
I had always been inspired my logo-types that used just the letter-forms to convey the feel of the band, but I also loved seeing when bands had elements to their logo that would be used throughout their merch and promotional materials.
Since this was the debut album from the band, and would basically introduce them into the scene – the idea of a simple yet energetic album package came to mind. A bright, collaborative mixing of talented musicians would be the theme of this, thus producing a very high-energy, colorful album cover.
The poster concept came from the idea that this album would be released on Halloween and needed to be something that was as impactful as the album itself.