Founded by one of Sacramento's most respected and experienced coffee roaster; the service provides weekly roasts, freshly ground directly to customers' homes or offices.
When I was approached by Benza, the CEO and founder of Seasons Coffee Roasters, I was very excited - as anyone who knows me will say, I've been a coffee fanatic as long I've been a creative.
The logo was inspired by the most obvious of images however, the opportunity to create a monogram that also perfectly matched the shape of the brand could not be overlooked. The custom logotype was also intentionally crafted to be in direct opposition with the monogram, the two together provided a sense of both D.I.Y & classic aesthetics that I thought worked great together. I was directly inspired by urban clothing lines & skateboard companies.